Since its inception in the mid-1970s, our bakery/deli division has grown into the largest of its kind in the region, thanks in part to our strong customer relationships. Many of our customers have unique business requirements, which demand flexibility and creativity on our part.
To ensure our employees are prepared to meet and exceed our customers’ expectations, we require our specialized sales representatives to live within their geographic territory so they are readily accessible to their customers. From small rural stores, to large urban operations, Hockenberg Newburgh is the leader in this dynamic and exciting area of the food brokerage industry.
Grocery/Meat/Confection/Frozen/Produce Health/Beauty/General Merchandise
Hockenberg Newburgh provides systematic retail coverage performed by a professional organization of highly trained individuals. We have an aggressive training and continuing education program with an emphasis on shelf management, off-shelf display, and enthusiastic selling techniques.
Sales managers act as liaisons between the clients, sales staff, and customers to develop strategies for the attainment of the client's goals relating to sales volume, shelving objectives, promotions, and pricing.
Our grocery sector comprises eight diversified departments: grocery, frozen, meat, confection, produce, health, beauty, and general merchandise. Together, these departments provide a comprehensive offering, typically covering all of a store’s grocery needs. This extensive reach allows the grocery team to gain insight into consumer trends and demands, new products, and unique ways to promote products.